AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Troy Marshall

Navigating the Market

Industry experts team up with cattlemen to discuss how genetics, management and marketing decisions drive profitability.

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Brandon and Emily Richard, Spencer Smith, and Troy Marshall participated in a panel discussion during the Commercial Pathways Angus University session at the 2025 Angus Convention.

Finding the Path to Marketing Success

Commercial pathways for Angus feeder calves the focus of Angus University sessions at Angus Convention.

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In the cattle markets

In the Cattle Markets

January ‘Cattle on Feed’ report shows fewer heifers on feed, but fewer steers, too, says Texas A&M’s David Anderson.

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cows and calves on pasture

Breeding Selections Affect Carcass Weight and Quality

Are cow-calf producers selecting for the wrong traits in today’s market?

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bull

A Bull Breeding Soundness Exam Pays

On average, breeding soundness exams identify 10% of bulls in a herd to be subfertile.

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The link

The Link

Introducing the GeneMax-enhanced Genetic Merit Scorecard.

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Black cow and calf on grass.

Focusing on Cow Herd Efficiency with Ryan Rathmann

Miranda Reimann visits with Ryan Rathmann regarding cow herd efficiency research, how cattlemen can identify smaller females who are curve benders and how producers can use the tools at their disposal to maximize potential.

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bull head

From the Field

Notes from your regional managers on what to keep in mind when selecting your next bull and seedstock supplier.

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Salering

Market Closeout: Creating Value in the Commercial Cattle Market

Creating value in the commercial cattle market. Why differentiation matters in today’s market more than ever.

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